The Tyranny of the Thumbnail

Marshall Herskovitz, co-creater of the Internet series Quarterlife, has an article in Slate today about what he’s learned about the Internet by doing an online series. The main thing he seems to have absorbed is that a partially naked girl in the thumbnail is the only thing you need to get a lot of hits. It just highlights how ridiculous it is that YouTube gives only 3 options for a thumbnail. The thumbnail is the poster for your movie. It is essentially the entire advertising campaign. How hard would it be to give us the option of choosing any frame from the video as the thumbnail? It’s not 1995, we have this technology.